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An e.l.f 16-hour camo concealer that, I promise, will last for longer than you need it to. Its matte finish will disguise any blemish that you’re not the biggest fan of.

e.l.f. 16-Hour Camo Concealer

Promising review: “I was tired of buying the Shape Tape concealer because of the price and the fact that there wasn’t a shade that matched my skin tone. I’m so glad I decided to try this concealer, instead! Although it can be a little dry, the shade range and price are unmatched! This is one of the first concealers to ever match my skin tone, as I am a redhead and am very fair. I will be buying it again! It is a great product at a great price!” —Tara

Price: $6 (available in 23 colors)


An Essie express nail polish, because sitting still for extended periods of time has never been your forté, which means that it’s almost impossible for you to do your nails without smudging at least one of them. Just apply two coats, let them dry for a minute (you can do it!), then you’re done. No base coat or topcoat necessary.

The dark purple "Scoot Scoot" polish against three different skin tones


Promising review: “I cannot say enough about this amazing nail polish! I am horrible at painting my nails because I am impatient and always mess them up before they can dry. This polish actually dried before I could ruin the job!” —Murph

Price: $8.99 (available in 40 colors)


A two-pack of makeup sponges so you can flawlessly apply your foundation, concealer, and cream blush without having to use and clean three different brushes that don’t even do what you want them to, anyways!!!

The orange makeup sponge


Promising review: “How is it possible that this product is so good?! It is truly superior to the Beauty Blender. I’ve been using these for about six months, and I’m so very impressed. It blends so well, holds just the right amount of water, is bouncy, and doesn’t crumble. I love everything about this sponge from the price point to the quality to the packaging. I will never go back to Beauty Blender.” —ATLNubianNatural

Price: $11.99+ (available in three pack sizes)


An Aztec Secret clay mask that has an almost unlimited number of uses, from vacuuming out your pores to soothing bug bites. We actually tested this product out ourselves and were absolutely floored by the results.

A before and after shot of a BuzzFeed employee who used the mask to ease their acne


Promising review: “This mask always leaves my skin feeling rejuvenated. I try and incorporate it once a week into my skincare routine. My skin isn’t really too sensitive, but it does become red after I use it — those with more sensitive skin types should consider only mixing with water rather than apple cider vinegar. The product lasts a while since it isn’t for everyday use.” —Lynn

Price: $7.99

To check out not one but *four* people’s review, check out “We Tried The Aztec Healing Clay Mask And It Really Made A Difference.”


A Milani liquid foundation and concealer, so you can even out your complexion and conceal dark circles without having to worry that you’ll sweat it off by midday.

A before and after of a model using the foundation


Promising review: “I love this foundation! I have been looking for a budget-friendly foundation that wouldn’t make me feel like I’m losing value. This looks exactly like a name-brand foundation from the beginning of the day to the end. I have done plenty of tests, and this drug store foundation is the best I’ve found thus far.” —Morgan

Price: $9.99 (available in 39 colors)


A SheaMoisture curl-enhancing cream to transform your frizzy head of hair into a luscious bouquet of shiny, bouncy curls.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie with Silk Protein and Neem Oil


Promising review: “This is a true miracle. I put it on after my leave-in conditioner and twist my hair right after. I did not have to do anything to my hair to define my curls! My twists are so juicy and stretchy! I didn’t even have to use gel!” —Twists N Shout

Price: $13.99


An under-eye gel cream, so you can brighten up those dark circles that always make people say, “You look tired.” WOW, WHAT ARE YOU, A DETECTIVE?! This cream uses simple ingredients such as ginger and turmeric to brighten and hydrate the skin around your eyes. It also gets bonus points, because it works as a base for concealer.

Sweet Chef Turmeric + Vitamin C Booster Eye Cream


Promising review: “I have tried so many eye creams from higher-end brands, and I can honestly say this is the first eye cream that I’ve been able to use all the way to the end. Others caused milia break-outs (hard, white bumps around the eye), but this one didn’t. The price point is incredibly affordable. The cream itself is light and airy, so it’s easy to accidentally use too much; just don’t be heavy-handed, and you should be okay.” —MssssZ

Price: $21.99


A Lip Bar matte liquid lipstick because putting on a mask without smudging your regular lipstick is proving to be impossible. Because this vegan formula can last for up to 12 hours, it’ll definitely last through your outdoor dining date.

A model wearing The Lip Bar lipstick in the dark red color, "Rebel"


Promising review: “Prom Queen is more purple than it looked online but is still a very pretty color. It has a velvety texture that doesn’t feel thick or gunky at all. The wand is so precise that you can use it as a lip liner before filling in the rest. It stays on really well! I am really pleased with it and hope to purchase more from this brand.” —Target reviewer

Price: $15.99 (available in 11 colors)


A hydrating overnight mask, so you can just chiiiiiillllll without worrying about washing it off before falling asleep. In addition to the cannabis sativa seed oil, it’s also stocked with argan, avocado, lavender, and rosemary oils to balance and hydrate your gorgeous face.

Botanics Simply Calm Hydrating Overnight Mask with cannabis sativa seed oil


Promising review: “I love this mask! It works really well with my sensitive skin.” —Maribel

Price: $13.99


A Pixi by Petra natural mascara because the formula will give your lashes the bold, voluminous look you thought you could only get from falsies.

Pixi by petra large lash mascara


Promising review: “I have tried many natural mascaras, and this one is, by far, the best I have ever used. It’s a large tube, so it’ll last longer. It goes on easily without any smudging or flaking. It also doesn’t clump and lengthens my lashes beautifully. I have also noticed that my eyelashes always grow longer when I use this mascara, probably because of the panthenol ingredient (Vitamin B5). I would strongly recommend giving this mascara a try!” —krystyx21

Price: $16 (available in two colors)


An electronic, wet-dry foot file, so your feet can be as silky smooth as they are after a really good pedicure.

The rolling foot file

Promising review: “My husband gets huge calluses on the sides of his toes, and his heels crack during the summer when he wears sandals. This was so much easier to use than a normal foot file, and I love that it’s rechargeable!” —Cassie

Price: $40.49


A NYX pomade pencil that’ll help you chisel your brows into shape. Draw on the waxy pomade, then fluff them with the brush on the other side.

NYX Professional Makeup Eyebrow Pomade Pencil in eight of the nine available shades


Promising review: “It’s a great dupe for the Anastasia eyebrow pencil at half the price. I love the brush on the end.” —Sheryllz

Price: $11.79 (available in nine colors)


A Soap & Glory foaming facial wash because the vitamin-rich formula will do wonders for your combination skin. Scented with chamomile, mint, sage, eucalyptus, and lemongrass, it’ll be an absolute treat to wash your face at the end of the day.

Soap & Glory's Vitamin C Facial Wash 3-in-1 Daily Detox with Natural Yuzu Superfruits for All Skin Types


Promising review: “I started using this because my regular exfoliating face wash was drying out my oily skin. This scrub washes off all of my makeup, leaves my skin smooth, keeps breakouts at bay, and has a very refreshing smell. What’s not to like?! It does cost a bit more than the brand I used to buy, but it’s worth it. I often get it at a discount through my Target Circle account, anyways.” —anna

Price: $10.99


An NYX eye crayon that works just as well as an eyeshadow as it does as an eyeliner. Hot tip: Using white eyeliner on your lower lid will make your eyes look bigger. 😉

A model wearing a white cat eye made with the Milk pencil


Promising review: “As a makeup artist, I think this is one of the best pencils for the waterline.” —Simplymelanie_xoxo

Price: $5.39 (available in two colors)


A Revlon one-step hair dryer and voluminizer because this step in your routine is just so annoying. Who has the dexterity to twist a brush and move a heavy hair dryer along a chunk of hair on the back of their head?! With this handy doodad, you’ll be able to pull off a professional-looking blow-dry in half the time.

A model using the black hair dryer


Promising review: “It is so hard to blow-dry my thick, wavy, frizzy hair and get it smooth with a blow dryer and a round brush. I decided to give this tool a try, and OMG, it is amazing! In under 15 minutes, my hair was dry, smooth, soft, and shiny. It looks even better than a hair salon blow-out.” —Momof2

Price: $45.59 (available in two colors)


A shaving starter kit that comes with everything you need to get a close, clean, irritation-free shave. Who needs a trip to the barber when you’ve got a priming oil, an elegant safety razor, a shea-butter shaving cream, and a soothing, post-shave balm?

A model using the shaving cream and razor on their face


Promising review: “I use this kit to shave my head. I have tried every technique, razor, and trick to stop irritation and bumps. I finally found a razor that stops all of that. My head is super sensitive and, for some reason, the techniques that work for other people of color didn’t work for me. Bevel is the truth. The razor has a very sleek design and gives me a nice, close shave.” —Target reviewer

Price: $89.99


A Pixi by Petra toner, because this cult-favorite will exfoliate and renew your skin without irritating it using a bounty of natural ingredients such as aloe and ginseng.

Pixi Skintreats Glow Tonic Exfoliating Toner with 5% Glycolic, Aloe Vera, & Ginseng


Promising review: “I have oily, rosacea-prone skin. I use this toner at night and sometimes in the morning because I feel like it takes off anything that may be lingering on the skin after washing it. I recommend this toner for sensitive skin; if it doesn’t irritate me, it’ll work for anyone.” —DEB

Price: $15+ (available in two sizes)


A Maybelline eyeshadow palette with 12 bold, shimmery colors that’ll help you create eye-popping looks every single time you use it.

The24KNudes Maybelline New York eyeshadow palette with 12 shades


Promising review: “I’ve been using this palette for about a month now. It’s a wonderful set with colors that are well-pigmented but not dramatically so. I’ve used it for both night and day looks. It’s sturdy enough that none of the colors have broken in my makeup bag yet. It applies cleanly and isn’t as messy as other products. It’s definitely worth the price.” —Aza

Price: $12.79


A can of Batiste dry shampoo because it is literally the most popular dry shampoo in the world for a reason — it works. ‘Nuff said.

Batiste Dry Shampoo Clean & Dry Original


Promising review: “You really can’t go wrong with this dry shampoo! It has been my go-to for years now. I have very fine hair, and this product freshens it up without weighing it down or leaving any residue. You’re not going to find a better product for the price!” —Kasia

Price: $9.49

To learn why this won our top pick for best dry shampoos, check out “The Best Dry Shampoos Will Definitely Carry You In Between Washes.”


A CHI rotating curler to wind your lovely locs into picture-perfect curls without burning your fingers or your delicate ends. Just slide it over a chunk of hair near the roots, press the rotate button until the hair is wrapped around the barrel, then slide the tool away once the timer has beeped.

The CHI Lava Spin N Curl in red

Promising review: “This thing is amazing! I have extremely thick, long hair, and I have never been able to curl my hair with a regular curling iron or wand because it would take me around two hours to do it! The first time I used the CHI curler, it only took 30 minutes to get bombshell curls. I’m so happy I found this curler. I’m never using anything else.” —meaggggym00

Price: $69.99 (originally $99.99)


A Versed face mask that uses turmeric and red kaolin clay to naturally tighten and brighten skin. This vegan concoction works wonders on dry skin, combination skin, and mature skin.

A model wearing the face mask


Promising review: “Holy cow, I should’ve purchased this mask sooner. After two uses, my pores are half their usual size! This is, by far, the most effective mask I’ve ever used for tightening, brightening, and refining. It’s well worth the price; I can use it over 12 times, so it ends up being cheaper (and much more effective) than sheet masks. For context, I have incredibly sensitive skin, eczema, and rosacea. This mask didn’t make cause any bad reactions and actually calmed down my skin! It has a very mild scent that I attribute to the turmeric. I’ll definitely be repurchasing every time I run out.” —glowsprite

Price: $12.19


A plant-based, tinted moisturizer that’ll protect your skin from sun damage and give it an even, dewy finish.

W3LL People SPF30 Broad Spectrum, Bio-Tint, Multi-Action Moisturizer


Promising review: “I really like this product. It moisturizes my skin and gives it a beautiful, natural-looking glow. I love that it’s vegan, cruelty-free, and nontoxic. I have super dry skin, and this did not dry me out. W3LL People is my new favorite beauty line.” —greengirl

Price: $29.99 (available in three colors)


A hair-removal system because you need a less fuzzy canvas for your next masterpiece! This handy tool also exfoliates, so it’ll get rid of any dead skin that is making your skin seem dull.

Model using the dermaplaning tool on her cheek

Target / Via A model using the mint green tool

Promising review: “Wow! This product does exactly what it promises. I have had my face dermaplaned many times by a professional, but this product works just as well. It does take a little practice, but I will get the hang of it! It is so worth the money.” —Donna

Price: $29.49 (available in two colors)


A vegan perfume that will certainly become your signature scent once you give it a whiff. With notes of black currant, peony, and amber, it has a musky but sweet scent that is so sophisticated.

Good Chemistry Queen Bee perfume is vibrant and bold with a touch of sass


Promising review: “I am absolutely in love with the scent! It totally reminds me of Marc Jacobs’ Honey perfume.” —I smell good

Price: $24.99


An e.l.f. lip exfoliator, so you don’t have to fuss with any gloppy products in order to soften your smoocher. Infused with shea butter, avocado, and jojoba oil, this waxy sugar scrub conditions while it exfoliates. Use it before you apply your lipstick to make it last all night.

e.l.f. lip exfoliator in lipstick applicators


Promising review: “I’ve always had an issue with dry lips no matter how much ChapStick I used. I use this exfoliator a few times a week, and my lips are definitely thanking me. Not only does it smell great but it also comes in a lipstick tube that makes applying it super easy.” —Kylie

Price: $4


A Soap & Glory shower gel that not only cleans and clarifies, but also moisturizes and leaves a scent on your skin that is absolutely to die for.

The shower gel


Promising review: “The smell is incredible. It doesn’t bother my sensitive skin — I’ve been using it for over a year without any rashes or breakouts. It’s creamy and leaves my skin feeling soft.” —m

Price: $8.99


An EcoTools five-piece eye makeup brush kit because every artist needs a quality set of tools to do their best work. This is a totally guilt-free purchase — the packaging is actually an organizing tray, and the handles of the brushes are made from sustainable bamboo!

The five ecotools eye makeup brushes

Promising review: “This is a comprehensive brush set with excellent value. I am more than satisfied with this purchase.” —kimmimommy

Price: $30


An Eva NYC heat protectant that also strengthens, detangles, and softens hair. If that weren’t enough, it also cuts drying time and reduces frizz!

Eva NYC Mane Magic 10-In-1 Primer with argan oil & sunflower oil for all hair types


Promising review: “I’ve used far more expensive hair products but nothing works like this. I have wavy, dry hair, and this product reduces frizz and makes my hair feel so soft. I love this product!” —DV

Price: $14.99


An anti-chafe stick if your gloriously thicc thighs make you dread warm weather. This balm uses hydrating ingredients such as aloe, ginger, and a variety of fruit oils to reduce the friction that causes those painful rashes.

The deodorant-like anti-chafe stick


Promising review: “Absolutely everyone should own this anti-chafe stick. I’ve been using it for over a week before I go out on runs. My running shorts used to slide up my inner thighs or stick together; now, I no longer have that problem! I feel it a little when I first apply it but don’t notice it once I start moving. This stuff is amazing and awesome and just makes life more comfortable. I love it. Buy it and try it. I’m a believer.” —Target reviewer

Price: $17.69


A Neutrogena hand cream that’s recommended by dermatologist to heal your poor paws. Neither the winter wind nor washing your hands a bajillion times a day will dry or crack your skin if you use this cream once or twice a day.

The hand cream


Promising review: “I’m a pianist, so I have to keep my hands in peak condition in order to play well. When I run in cold weather conditions, they get dried out very easily. I’ve been using this lotion for 10+ years because it’s the best at reviving my hands, and it doesn’t have a strong smell. It’s small, so it will fit in any bag or backpack. It will literally save your hands. Don’t bother with the other brands; if your hands are cracked and hurting, get this guy and you’ll be good in no time.” —Sam

Price: $3.99


An Aveeno eczema therapy moisturizing cream if that itchy, red rash just won’t stop bothering you. With soothing ingredients such as colloidal oatmeal and ceramide, it’s no wonder it has the National Eczema Association Seal of Approval.

Aveeno Active Naturals Eczema Therapy Moisturizing Cream relieves dry, itchy, irritated skin due to eczema and is clinically shown to soothe skin with eczema and is steroid- and fragrance-free

@aveenous / Via

Promising review: “I have tried everything for my eczema including prescription steroid cream. I tried this moisturizing cream because it was recommended by a dermatologist’s YouTube channel I follow. It is, by far, the product that works the best for me. I use it every night immediately after my shower. It will clear up an eczema breakout in about a week, helps with the itchiness in the meantime, and prevents future breakouts from occurring.” —Kmf

Price: $16.99

You looking in the mirror after playing with all of your new beauty products:

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The reviews for this post have been edited for length and clarity.

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