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1.

An e.l.f. concealer that lasts an absurdly long time so you won’t have to worry about its potent power waning at the end of a long day.

e.l.f. 16-hour camo concealer in three shades


@elfcosmetics / Via instagram.com

Promising review: “I was tired of buying the Shape Tape concealer because of the price and the fact that there wasn’t a shade that matched my skin tone. I’m so glad I decided to try this concealer, instead! Although it can be a little dry, the shade range and price are unmatched! This is one of the first concealers to ever match my skin tone, as I am a redhead and am very fair. I will be buying it again! It is a great product at a great price!” —Tara

Price: $6 (available in 23 colors)

2.

A bottle of Garnier Micellar Cleansing Water, so you can easily swipe away even the toughest of formulas.

Garnier SkinActive Micellar Cleansing Water removes makeup, even waterproof mascara


garnierusa.com

Promising review: “I love using this product! It easily removes my waterproof eyeliner and seems to work just as well as the more expensive Clinique makeup remover that I used to use.” —Target fans

Price: $11.49

3.

A Soap & Glory body polish because, unlike a lot of scrubs that feel way too harsh, this one actually feels like it’s soothing your skin while it exfoliates. After just one use, my keratosis pilaris was basically gone. Plus, it smells absolutely divine.

Soap & Glory Flake Away shea butter, sugar, and apricot seed spa body polish


Target

Promising review: “I read a review in a beauty magazine about this being the best exfoliant for dry skin and decided to try it on my lizard-like skin. After two uses, my skin felt like new. The fragrance is light and not overly perfumed. I highly recommend this affordable exfoliant.” —Michelle

Price: $13.99

4.

A Revlon eyeliner, so your wings look sharp every time you put them on. It’s waterproof, long-lasting, and comes in a twistable applicator so you never need to fuss with a sharpener again.

The teal, brown, and purple eyeliner on models


revlon.com

Promising review: “I’ve used designer brands, but this eyeliner is one of my top favorites.” —Nu

Price: $5.99+ (available in seven colors)

5.

A brightening eye gel because you’re sick of people telling you how tired you look. You only need to use a drop per application, so this little tube will last for quite a long time.

Versed Vacation Eyes brightening eye gel with vitamin C and ginseing root extract


Target

Promising review: “This product is hands-down one of the best eye-brightening products that I have ever used! The product itself is a clear gel that feels very lightweight on the skin, and it drys very quickly after application. After using this product every morning for about five days straight, I began to see results! Even after a night out when I did not get much sleep, Versed Vacation Eyes Brightening Eye Gel helped hide my dark circles! Also, for someone with very sensitive skin… I love that this product contains no parabens, sulfates, or added fragrances.” —ChicagoBlonde

Price: $17.99

6.

A Garnier Fructis in-shower styler that’ll cut drying time in half.

Garnier Fructis Sleek Shot in-shower styler cuts sleeking time in half when you mix with shampoo


Target

Promising review: “All I can say is that this product works great. It usually takes me 30-45 minutes to iron my hair straight; when I use this product, I’m done in 10.” —Liz

Price: $4.99

7.

A bar of Dr. Bronner’s soap because you get way more bang for your buck than you do when you use the stuff that comes in a bottle. This one smells so good, you’ll want to hide it in your drawers, so that your clothing smells as beautifully as your skin.

Dr. Bronner's bar soap with "ALL-ONE!" carved into the side


Target

Promising review: “This is a favorite for the whole family from hubby to baby. It’s simply a great product. I purchased it last year for the first time, and it lasts a long time. Great value, great price, great quality, great on skin and, most importantly, great on our environment.” —Target reviewer

Price: $4.79

8.

A 10-in-1 hair primer, so you don’t have to worry about heat damage when you’re flat-ironing your hair for the third time this week. It also detangles, adds shine, and reduces frizz so that styling is a breeze.

Eva NYC Mane Magic 10-in-1 primer with argan oil & sunflower seed oil for all hair types


Target

Promising review: “I’ve used far more expensive hair products but nothing works like this. I have wavy, dry hair, and this product reduces frizz and makes my hair feel so soft. I love this product!” —DV

Price: $11.99

9.

A six-pack of Biore charcoal pore strips because the only good thing about blackheads is how satisfying it is when you pull them out of your face.

A model using a strip on their nose and holding the package of Biore charcoal deep cleansing pore strips


Target

Promising review: “These helped reduce my blackheads and the size of my pores. They don’t hurt at all!” —LAgirl

Price: $8.29

10.

Maybelline Great Lash mascara which has been a drugstore classic for longer than I’ve been wearing makeup.

Maybelline Great Lash


Target

Promising review: “I have this brand of mascara in four other colors, and I’m never disappointed. This is one of the best drugstore mascaras on the market.” —Fallonsmom

Price: $4.79+ (available in eight colors)

11.

A pair of false eyelashes so that when you bat your eyes, you’ll get maximum impact. When you take them off at the end of the day, just peel away the adhesive and wipe them off with your makeup remover.

Ardell Professional fauxmink wispies and demi wispies


@ardellbeauty / Via instagram.com

Promising review: “These are my new go-to lashes! They are super natural-looking and very comfortable.” —WelcomeToNorway

Price: $6.99

12.

A Conair hair dryer that will blow you away (I had to, sorry). I tested this a while back and was so shocked to find that it just about outperformed my own professional (read: expensive) hairdryer.

The Conair 1875 blow dryer


@conair / Via instagram.com

Promising review: “I’ve owned many blow-dryers in my life, and this one is amazing! I have very long hair that goes down to my butt. It has never taken me less than 45 minutes to dry my hair until I tried this one. It has so much power, but it doesn’t burn my hair. My hair feels so smooth after I use it. Do yourself a favor and buy this blow-dryer!” —Denise

Price: $24.99

13.

A 50-pack of blotting sheets, so you can dab away sweat without ruining your makeup.

A model using a blotting sheet on their face


Target

Promising review: “I have used these sheets for years, and they are amazing! They will extend the life of your makeup and immediately reduce shine. I don’t recommend the knock-off brands. These are really worth the price!” —fancynancy

Price: $7.29

14.

A 58-palette travel kit that has everything you need to create a whole look, from the bronzer and blush to the eyeshadow and lip creams. You can basically replace most (if not all) of your makeup collection for $40!


Target

Some reviewers say this palette has everything that they need so that all they need when they travel is this and a few brushes! Many also praised it for its high quality pigments.

Price: $39.99


Target

Some reviewers say this palette has everything that they need so that all they need when they travel is this and a few brushes! Many also praised it for its high quality pigments.

Price: $39.99

15.

A Head & Shoulders dandruff shampoo because you’re tired of looking like you’ve spent the day in snowy weather. It’s paraben-free and uses nourishing ingredients such as almond oil, lemon extract, and peppermint.

A model squeezing a bottle of Head & Shoulders Itchy Scalp Care Daily Shampoo that is infused with eucalyptus


Target

Promising review: “Take it from someone with chronic itchy scalp issues: this absolutely works. I’ve tried several products before this, and I’m very happy I finally found something that handles the stressful itchiness.” —Kathy

Price: $6.59

16.

A water-based bronzer, so you don’t end up looking like you just smeared Cheetos dust under your cheekbones. Because of its glue-stick-like shape, it’s easy to control exactly where you want this bronzer to go. The water base blends easily to create a natural glow.

A model applying the Undone bronzer stick


@undone_beauty / Via instagram.com

Promising review: “This bronzer looks dark in the tube, but it gives my skin a natural, glowy tan. I love how natural it looks and how seamlessly it blends. It also feels cooling to the skin when applied. I’m fair with an olive/yellow undertone, and ‘Baked’ is the perfect shade for me.” —Jillian

Price: $10 (available in four colors)

17.

A Sally Hansen nail polish because watching paint dry is the most boring, frustrating thing!!! I don’t know about you, but I always end up needing to pee right after I finish my nails which… never works out well. This polish dries in about 60 seconds which is all I need to know before I click “add to cart.”

A hand with pink and blue Sally Hansen Insta-Dri  on the nails


sallyhansen.com

Promising review: “This nail polish really does dry in 60 seconds. I got three different colors, and they’re all beautiful!” —RMo

Price: $5.69 (available in 36 colors)

18.

A 24-pack of Mighty Patches to help you resist the temptation to pop your zits. They use a natural, medical-grade gel to absorb the gunk out of zits and are even thinner than the original Mighty Patch so you can use them all day without drawing any unwanted attention.

A model wearing two Mighty Patches


Target

Promising review: “I had a few very persistent and hard sebum plugs that refused to go away for months. Nothing I tried worked until I applied these. They work magnificently! They’re pretty discreet, but they do become slightly more noticeable as they absorb the white gunk.” —Alexa

Price: $13.49

19.

A face sunscreen because you’ve gotta protect your skin from harsh rays, even if you’re just popping out for a quick walk.

A model holding Sun-Bum Face 50


Target

Promising review: “This is the best face sunscreen ever! I have acne-prone skin, but I don’t break out at all when I wear this! I just went to the beach this weekend and used this on my face and another brand for my body. I ended up getting a sunburn on my body, but my face is completely fine! I’m definitely going to check out their other sunscreens because this saved me from a brutal sunburn.” —Target reviewer

Price: $14.99

20.

An OGX thickening shampoo, so you can pack some volume into your frail-looking locks.

Thick & full biotin & collagen shampoo


Target

Promising review: “I love the smell of this shampoo and that it makes my hair looks full instead of flat. If you have fine hair as I do, you will love it. I have sensitive skin, and it doesn’t bother my scalp the way some shampoos do.” —Cleverscreenname

Price: $11.79 (available in two sizes)

21.

A Neutrogena hand cream if your hands tend to get a little scaly in the winter. It’s deeply hydrating, dermatologist-tested, and so concentrated that you can get up to 200 uses out of one tiny bottle!

A hand holding up Neutrogena's Norwegian formula hand cream


Target

Promising review: “I’m a pianist, so I have to keep my hands in peak condition in order to play well. When I run in cold weather conditions, they get dried out very easily. I’ve been using this lotion for 10+ years because it’s the best at reviving my hands, and it doesn’t have a strong smell. It’s small, so it will fit in any bag or backpack. It will literally save your hands. Don’t bother with the other brands; if your hands are cracked and hurting, get this guy and you’ll be good in no time.” —Sam

Price: $4.89

22.

A Botanics face wash that exfoliates, removes makeup, and gets nice and sudsy when you rub it in.

Botanics cleansing foam wash for all skin types with all bright with hibiscus scent


Target

Promising review: “This is the best face wash I’ve found in ages. It combats breakouts, wrinkles, and large pores all at the same time. It actually seems to combat issues I have with sunscreens, face masks, and face oils that sometimes make me break out. It’s like a guarantee of good skin! I’ve been searching for a cruelty-free, natural face wash that works well for a while, and this is my holy grail. It smells fresh and floral and leaves my skin feeling clean without a residue. I definitely recommend it.” —Arin

Price: $5.99

23.

A NYX lip cream, so you can wear a matte finish without drying out your kisser. This luscious formula isn’t sticky, is highly pigmented, and will last for hours.

Bottles of NYX soft matte lip cream in four colors


@nyxcosmetics / Via instagram.com

Promising review: “NYX Soft Matte Lipstick is the only matte lipstick that I can wear that doesn’y peel or have that bleeding appearance on my lips. I love the color palette, and it very affordable. It’s my go-to lipstick.” —Stephylew

Price: $6.99

24.

A Milani brow pencil with a water-resistant formula so you won’t have to worry about breaking a sweat.

Eyebrows drawn onto the arms of models in the different shades of the sculpting pencil


Target

Promising review: “This is my favorite eyebrow pencil! My eyebrows look so good after using it. It’s one of the few makeup items I use every day.” —Ktiger

Price: $9.79 (available in two colors)

25.

Wet ‘n Wild foundation that is designed with selfies in mind — unlike other foundations, this formula won’t create a white cast when it cashes the light of a flash.

Wet n Wild photofocus foundation in dewy and matte


@wetnwildbeauty / Via instagram.com

Promising review: “This is an excellent foundation that is comparable to much more expensive department store products.”

Price: $4.69

26.

An e.l.f. putty primer because the key to a masterpiece is a smooth, even canvas. This primer not only smooths over pores and grips your makeup for a long-lasting lewk but it also hydrates!

Elf luminous putty primer, poreless putty primer, and matte putty primer


@elfcosmetics / Via instagram.com

Promising review: “This is one of the best primers I’ve used, hands-down. To get the best results, apply to well-moisturized skin and wait three minutes before applying makeup. It goes on super silky and makeup lasts all day.” —theactofstyle

Price: $8 (available in three types)

27.

A Colgate whitening toothpaste, so your smile gleams through your bright red lipstick.

Colgate Optic White Renewal removes 10 years of yellow stains


Target

Promising review: “My teeth are now the same white as my eyes. That’s a big difference from the light coffee tinge they were before. Plus it doesn’t strip your tooth enamel. If it’s not working then the stain is much deeper than the surface and requires a dentist appointment for professional bleaching. As for me, I highly recommend this as a noninvasive, low-cost solution. I’m very happy with the results.” —lemterz

Price: $8.99

28.

A leave-in conditioner to get those frizz-free curls you thought you could only get when the weather was perfect.

Emerge nourishing and smoothing leave-in conditioner for naturals


Target

Promising review: “I have 3B curls, and this was perfect for my hair type. It’s the first product that I’ve tried that actually creates real results. It reactivated stubborn curls, added shine, and give them a silky feel. The conditioner feels super lightweight and doesn’t have any of the ingredients that dry your curls out which is hard to find. This is not what I expected for the price at all. I would definitely recommend it for people with similar curl patterns.” —ES

Price: $6.99

29.

An Airspun loose face powder that’ll conceal those fine lines that other powders tend to accentuate.

Airspun loose face powder


@airspunofficial / Via instagram.com

Promising review: “This is my go-to product! it’s so affordable and you get soooo much product compared to literally every other translucent powder out there. It doesn’t dry my skin out, it smells good, and it does the job of baking!” —Target reviewer

Price: $7.29 (available in three colors)

30.

Batiste dry shampoo for when you get your hair looking fantastic and just want to squeeze out an extra day or two before you have to wash it again.

Batiste original dry shampoo


@batiste_us / Via instagram.com

Promising review: “You really can’t go wrong with this dry shampoo! It’s my go-to that I’ve been using for years now. I have thin, fine hair, and it freshens it up without weighing it down or leaving any residue. You’re not going to find a better product for the price!” —Kasia

Price: $9.49

31.

And a Burt’s Bees clay mask if your New Year’s resolution was to work some more me-time into your busy schedule. This one uses charcoal to draw out impurities and superfruits to leave your skin looking fresh and healthy.

Burt's Bees detoxifying clay mask with charcoal & acai oil that lifts away impurities while nourishing with antioxidants


Target

Promising review: “I love this mask. I have very sensitive skin and have used Burt’s Bees sensitive line for a long time. This mask has always been good for my skin and problem areas.” —Court F

Price: $14.99

You freaking out when you realize just how cheap your new favorite products are:


NBC / Via giphy.com

The reviews for this post have been edited for length and clarity.

Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.



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CAESAR

THERE IS A TIDE IN THE AFFAIRS OF MEN..
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