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1.

Physicians Formula Murumuru Butter Bronzer has earned its position as a key staple in many makeup kits for a good reason — it’s an excellent dupe for the Benefit Cosmetics Hoola Matte Bronzer for half the cost.

The buttery-looking bronzer


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Promising review: “Hands-down the best bronzer I’ve ever used. It’s lasted me so long. It blends like a dream, and it smells even better. Don’t waste your money on high end. This is worth every penny.” —Sg

Price: $12.99 (available in six shades)

2.

e.l.f. 16 Hour Camo Concealer – it’s an excellent dupe for what many say is the G.O.A.T. concealers, Tarte Shape Tape. It’s full-coverage, dries matte, but leaves a smooth, flawless finish to hide dark circles or acne scars. Plus, it’s just $6.

The concealer


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Promising review: “I am a huge fan of the Tarte Shape Tape concealer, so after seeing rave reviews on how this was very similar, I had to pick one up. And let me just say it did not disappoint! It has amazing coverage, and I don’t notice it creasing on me throughout the day! 10/10 would definitely recommend for something amazing but a good price.” —Kristi Ems

Price: $6 (available in 23 shades)

3.

CoverGirl Exhibitionist Mascara coats the lashes in just one swipe, bringing fullness and length that’s impressive enough to draw comparisons with everyone’s beloved Too Faced Better Than Sex Mascara.

The mascara


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Promising review: “This is professional quality and I couldn’t be happier. I’ve spent three times more on the big name cosmetic company products that didn’t come close to the quality. This goes on without clumping and looks very natural. It dries quickly so it doesn’t bleed and dot my face while drying. Love it!” —JPM Nashville

Price: $10.99 (available in three shades)

4.

Honest Beauty Lit Powder Blush in Flirty could very well be the twin sister of the longtime favorite Nars Orgasm — except more than half the cost. Plus, it’s vegan, cruelty-free, and made with more mindful ingredients, such as sustainably sourced mica instead of talc.

The blush in four pink to neutral shades


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Promising review: “This is such a great value! I love the color it gives my cheeks, and it lasts all day. I will be ordering it again!” —BrooklynAbby

Price: $12.99 (available in four shades)

5.

e.l.f. Wow Brow Gel needs to be on your shopping list, STAT, as it’s an incredibly affordable alternative to Glossier’s Boy Brow. At just $4, your brows will look fluffy, fuller, and hold its shape all day, but still look natural.

The brow mascara


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Promising review: “This brow gel is fantastic. I’ve used Glossier’s boy brow and this is basically the same size tube, works just as well, and is a fourth of the price. So thankful I gave this product a shot. I’ll be buying it from now on!” —Chloe

Price: $4 (available in four shades)

6.

Covergirl TruBlend Undercover Full Coverage Concealer offers a matte, yet lightweight coverage that hides acne scars, under-eye circles, and other more similarly to the iconic Tarte Shape Tape. It even has an oversized doe-foot applicator and comes in a wide range of shades, just like the original.

The concealer


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Promising review: “I LOVE this product! I bought it because I heard it compared to Tarte’s Shape Tape concealer and I actually like it even more. The applicator is bigger and softer on my under-eye skin. The product itself also seems to be a little more hydrating, which is really nice especially as it starts to get warmer outside!” —Target reviewer

Price: $6.99 (available in 26 shades)

7.

‎Real Techniques Miracle Complexion Sponge will make you want to forget about your brushes and start using makeup sponges exclusively. A good dupe for the way more expensive Beautyblender, this sponge is perfect for applying and blending foundation, leaving a flawless canvas.

The orange makeup sponge


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Promising review: “These are the best beauty blenders! Even better than the original Beautyblender brand. They are SO good wet or dry and don’t absorb tons of product.” —misschelsea

Price: $4.89

8.

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum is a must-have if your skin is looking dull lately and you’re looking for a cheaper alternative to higher-end vitamin C serums from Ole Henriksen, Murad, or Sunday Riley. While it isn’t an exact dupe as it’s missing some of the exfoliating acids the other products have, the presence of licorice root adds an extra boost of brightening, kicking acne scars and dark spots to the curb.

The serum


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Promising review: “I was excited to try this product. Reasonably priced and had good reviews. I’m in my late thirties and wanted to give my skin a glow. I loved the Murad vitamin C serum, but not the price. After using this product I noticed my skin tone was almost immediately better. I’ve been using twi weeks now and loving the results. The formula soaks up in the skin quickly.” —Thirtysomethingmom

Price: $26.99

9.

e.l.f. Putty Primer should always be the first step to your foundation routine, as it perfectly preps your base by smoothing pores while having a hydrating, velvety texture. If you’re a fan of the Tatcha Silk Canvas Primer, try this super affordable option.

The jar of putty-like primer


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Promising review:This is truly a great primer, one that’s legitimately the closest thing on the market as a dupe to Tatcha’s Silk Canvas. Yeah, it’s not EXACTLY like Tatcha’s, but as someone who has used both, let me tell you, for $8, you get near-identical results and your makeup will definitely last. Wore this to a concert (standing-only) to really put it out for a wear test, and it definitely held up, much better than Milk’s Hydro Grip primer I’d been trying out. I, personally, would highly recommend this product!” —Phil

Price: $8 (available in three shades)

10.

‎ NYX Professional Makeup Ultimate Shadow Palette in Warm Neutrals is an excellent dupe for Urban Decay’s $54 Naked Heat palette, which is an array of burnt oranges, toasty browns, and shimmery neutrals.

The two eyeshadow palettes in brown neutrals and vibrant shades


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Promising review: “Quality matches Urban Decay Naked Heat!” —kimmisterner

Price: $17.99 (available in six shade combinations)

11.

L’Oréal Paris Voluminous Lash Paradise is another great dupe for the fan-favorite Better Than Sex Mascara by Too Faced. With its soft bristle brush and volume-adding formula, it’s a dream for mascara lovers looking for an affordable alternative.

The mascara


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Promising review:Adds so much volume and details to the eyes! This is very comparable to the Too Faced mascara. I love it!” —Tashena

Price: $9.99 (available in six shades)

12.

Maybelline Instant Age Rewind Multi-Use Concealer Medium to Full Coverage hides dark circles, dark spots, and scars without settling into fine lines or feeling cakey. It’s been compared to both Nars Radiant Creamy Concealer and Charlotte Tilbury Magic Away. SOLD!

The concealer stick with sponge-like applicator


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Promising review:100% dupe of NARS creamy concealer for less than half the price. Doesn’t crease, blends well, and has great coverage.” —designaddict

Price: $7.99 (available in 18 shades)

13.

Pixi Overnight Glow Serum is loved by skincare fans due to its ability to brighten and exfoliate the skin. While there are several differences in ingredients, this Pixi serum is considered a good alternative to the $90 Drunk Elephant T.L.C. Framboos Glycolic Night Serum.

The serum


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Promising review:I use this every night and I think it does wonders for my over-50 skin. I’m constantly getting compliments and women asking me what products I use, so that’s a good enough reason for me to keep using it.” —Iaselva

Price: $24

14.

‎Milani Green Goddess Makeup Melter Cleansing Balm wipes away all evidence of makeup at the end of the day, no matter how hard you went on your cat-eye. While luxe balms like Clinique Take The Day Away are also out there, you can’t beat the $12 price tag. Plus, this one stands out from others as it contains the antioxidant-rich and hydrating cannabis sativa seed oil.

The makeup-removing balm


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Promising review: “I have been trying to find a really good fragrance-free cleansing balm and this is it. It does have a light scent, but it’s natural. It hasn’t caused me to break out and really cleanses and moisturizes my skin. It even gets most of my eye and brow makeup off! Using this balm is the first step I take as I double-cleanse and use a water-based face wash after this, but I am beyond happy with my purchase and will be repurchasing for sure when mine is done. It is also more affordable than other cleansing balms.” —Ash

Price: $11.99

15.

Covergirl Exhibitionist Liquid Glitter Shadow might as well be called “a disco ball in a tube,” because its intense, high-shine glitter will make you feel like the walking embodiment of Studio 54. You can compare this to Stila’s Shimmer & Glow Liquid Eye Shadow, which is almost five times the price.

The liquid eyeshadow


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Promising review: “This has good pigmentation and stays on well.” —LetitiaJoy

Price: $4.99 (available in six shades)

16.

Wet n Wild Megalast Matte Lip Color — particularly in Stoplight Red, is a seriously fantastic dupe for what I call the blueprint of classic red lipsticks, MAC Cosmetics Ruby Woo. Not only do reviewers say that the color is identical, but it has a similar feel as well. Think of this $2 option as a twin sister to Ms. Ruby Woo. Yes, $2!

The lipstick in multiple red, pink, and neutral shades


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Promising review: “Very good color payoff. Matte without being very drying on lips. Feels like MAC lipstick.” —shwetadtt8

Price: $1.99 (available in 13 shades)

17.

Sweet Chef Turmeric + Vitamin C Booster Eye Cream destroys puffy eyes with a fierce combination of anti-inflammatory turmeric and brightening vitamin C. Fans have given up more expensive products from Biossance and Ole Henriksen for this one.

The jar of eye cream


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Promising review: “Typically I have issues finding a great eye cream. It ranges from Acure to Drunk Elephant, but my current holy grail is the Biossance Marine Algae Eye Cream and this comes close to it at a fraction of the cost. It’s definitely more of a gel texture, but still rich and hydrating. Perfect for day or night use and all around the eye area.” —Target reviewer

Price: $21.49

18.

L.A. Girl Glide Gel Liner goes on smooth, gives bold, vivid color, and stays on for a long time, making it the perfect drugstore dupe for the $26 Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner. Collect ’em all!

The metallic eyeliner in several shades from bright to dark


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Promising review: “This isn’t my first and won’t be my last time purchasing this liner! It goes on easy, doesn’t tug at your eye, stays in place all day, and comes off easy with eye makeup remover. Overall, an excellent eyeliner!” —Bonarj1

Price: $3.99 (available in three shades)

19.

La Roche-Posay Effaclar Face Salicylic Acid Toner Clarifying Solution is the next best thing to getting your hands on Biologique Recherche Lotion P50, the hard-to-find, luxe French exfoliating toner, that, despite smelling like garbage, has an almost mythical reputation for being a skincare gamechanger. This toner from La Roche-Posay is known to give equally impressive results, smells way better, and is less than a quarter of the cost.

The toner


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Promising review: “I have large pores and oily skin with a lot of nose blackheads. After a couple weeks of using this under my moisturizer before bed I can see an improvement. I also get small breakouts maybe once a week and I haven’t had a single one since using this.” —AngtheLobster

Price: $19.99

20.

‎Pixi By Petra Glow Peel Advanced Exfoliating Pads contain ingredients your skin will love, such as glycolic acid to refresh and rejuvenate skin cells, retinyl palmitate to encourage collagen production, and hydrating rosewater. While it’s not an exact dupe to the popular Dr. Dennis Gross Alpha Beta Pads, it’s a great option if you want to try exfoliating pads without spending $90.

The jar of exfoliating pads


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Promising review: “Just a week in I started noticing a change in the tone and texture of my skin! Acne scars are fading fast also. Highly recommend!” —Raerae

Price: $22

21.

Maybelline Face Studio Master Chrome Metallic Highlighter in Molten Gold will make you feel like you have the Midas touch thanks to its highly pigmented, golden glow. This particular shade makes a fabulous substitute for Charlotte Tilbury’s now sold-out Bar of Gold Highlighter.

The shimmering highlighter


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Promising review: “FAVORITE HIGHLIGHTER! The Molten Gold is absolutely beautiful. I use it on my cheekbones and below my eyebrows for some shimmer and highlight. It’s by far my favorite.” —RNJ

Price: $10.99 (available in four shades)

22.

‎No7 Lift & Luminate Triple Action Translucent Finishing Powder acts as another great dupe for Charlotte Tilbury’s products — this time for the Airbrush Flawless Finish Setting Powder. (It even has similar packaging.) Watch out, Charlotte!

The finishing powder


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Promising review: “Love this powder for setting my under eyes. Dupe for Charlotte Tilbury’s powder and hecka cheaper.” —Target reviewer

Price: $12.99 (available in four shades)

23.

Sweet Chef Sugarcane + Vitamin E Lip Sleeping Mask has been referred to as an alternative to the lip masks from big-name brands like Tatcha and Laneige. Some even claim that Sweet Chef is better, so if that doesn’t convince you to pamper your lips with this product, I don’t know what will!

The mask


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Promising review: “I am loving this lip mask! I was using the Laneige Lip Sleeping Mask, which I’ve really enjoyed, but I honestly think this works better. It stays on my lips all night and my lips are plump in the morning. Would definitely recommend.” —Cassi

Price: $14.99

24.

Vichy LiftActiv Vitamin C Brightening Skin Corrector Face Serum is available for purchase from Target, which is a blessing for those of us who have always coveted a French-inspired skin care routine. Plus, this vitamin C serum, which targets age spots and makes skin glowy, is said to be similar to Drunk Elephant’s C-Firma.

The serum


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Promising review: “I love this stuff. So far, it’s the only thing I’ve found that compares to my Drunk Elephant Vitamin C Serum. I notice a nice glow after a few days of use.” —Emily

Price: $28.50

25.

Wet N Wild MegaLast Liquid Catsuit Lipstick in Give Me Mocha doesn’t transfer easily, making it a good mask-proof lipstick. But it’s also a great dupe for Lolita, the cherished lip shade from KVD Beauty — if you’re in the market for something more affordable and less controversial.

The liquid lipstick in six shades


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Promising review: “Just as expected! True color. Goes on smooth without drying lips and color really lasts!” —ShoppingNinja

Price: $4.99 (available in seven shades)

26.

L.A. Girl Pro Conceal HD Concealer has been a holy grail product for people for years, but its Green Corrector shade is a particular standout. As a dupe for Urban Decay’s Naked Skin Color Correcting Fluid, it’s a must-have product for anyone looking to get rid of redness, especially if your skin tone is in the medium to deep range.

The concealer in four shades


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Promising review: “I really like how this cancels out my redness and blends easily. It’s not too thick, it’s creamy, and easy to use.” —Tks

Price: $4.99 (available in 20 shades)

27.

Neutrogena Hydro Boost Hydrating Water Gel Face Moisturizer should be on your nightstand, especially if you’re a fan of Tatcha Water Cream. This moisturizer is especially great for people with oily skin, as its formula is oil-free and won’t weigh you down.

The jar of moisturizer


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Promising review: “I don’t like when face creams are really thick and heavy. This formula is very lightweight but also very hydrating. Great if you have normal/dry/combo skin. I’m drier in the winter and have combination skin in the summer and have no problem using this year-round.” —Kerry

Price: $19.99

28.

Garnier Skinactive Micellar Cleansing Water All-in-1 Makeup Remover & Cleanser is an award-winning product for a reason — it gets all your makeup off when you’re too lazy to wash it! (Though, you should probably double-cleanse.) It’s the perfect alternative to the OG micellar water, Bioderma Sensibio H2o, and is about half the price. Can’t go wrong with that.

The cleansing water


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Promising review: “One of the best micellar water cleansers I’ve used. This product really gets my skin clean of all make up residue, without stripping my face of all its moisture. My skin feels soft and fresh after I use it. I made the switch to using micellar water instead of cleansing wipes and I’m never going back.” —JDepp

Price: $6.99

29.

NYX Professional Makeup Epic Ink Eyeliner has earned its spot as a go-to among liquid eyeliner aficionados. With its smooth, precise application and highly pigmented, no-kidding-around formula, it’s comparable to Pat McGrath’s $32 Perma Precision Liquid Eyeliner.

The liquid eyeliner


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Promising review: “This is one of the best eyeliners I have ever used. Very easy to apply and dries super quick. There’s no worry about smudging or the product getting everywhere. I love this product for my daily makeup routine as it never fails!” —lalaland

Price: $9.69 (available in two shades)

30.

Versed Skin Soak Rich Moisture Cream is on its way to cult-favorite status. That is, if it hasn’t reached it already. People love this cream, and some even say it’s a very convincing dupe to La Mer. Yes, THAT La Mer! While they only share a few of the same aging-focused ingredients, like algae extract, vitamin E, and glycerin, both creams have a thick consistency that’s especially great for dry skin.

The jar of moisturizer


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Promising review: “My new favorite night cream! Like it more than much more expensive creams that I have tried. I tend to have really dry skin and this is so moisturizing without leaving my face feeling greasy. Highly recommend!” —Kge110

Price: $17.99

31.

NIVEA Crème Moisturizing Cream is kind of a legend in the beauty dupes world. For years, it’s been compared to La Mer, as it has some of the same ingredients (not algae, like Versed does, but pretty much everything else). It’s also incredibly cheap, so totally worth it to try if you need something super moisturizing. These types of face creams are pretty thick, after all!

The jar of cream


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Promising review: “So glad I finally bought this! I’ve seen plenty of evidence over the years of how it works and really slows skin from aging. I saw and felt immediate results the first time I used it. Never again will I buy lightweight face lotion when this instantly and continuously moisturizers after washing my face in the morning and at night.” —Target reviewer

Price: $7.29

The reviews for this post have been edited for length and clarity.





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