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1.

Wet ‘n’ Wild Photo Focus Foundation boasts over 4,000 5-star reviews, which says a lot about a foundation that costs less than $5. The matte coverage and light-diffusing feature ensures a flawless complexion that can’t be beat.

Wet n wild photo focus products


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Promising review: “For the price this foundation is the ultimate comparison to high-end foundations.” —FSP

Price: $4.69 (available in 13 shades)

2.

Olay Regenerist Retinol 24 Max Night Moisturizer goes deep underneath the skin’s surface with its powerful complex of retinol, niacinamide, and peptides to hydrate skin while also tackling wrinkles, fine lines, dark spots, and texture issues.

Fingers dipping into Olay retinol cream


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Promising review: “This moisturizer is my new favorite evening routine product! So smooth and silky and noticeable results in just a few days.” —Gazoleen

Price: $32.99

3.

Love Beauty and Planet Murumuru Butter and Rose Shampoo features nourishing murumuru butter as its star ingredient, which helps keep color-treated hair from fading, but is actually great for all hair types.

Bottle of shampoo against pink background


Target

Promising review: “I have thin and straight hair, and this shampoo doesn’t weigh my hair down. I have color-treated hair, and it isn’t fading it quickly. So glad I tried this shampoo, the value and quality is amazing and I’ll stick to this collection.” —Jennifer

Price: $11.79

4.

Pixi by Petra Glow Tonic is a cult-favorite beauty product that has bewitched everyone from Kim Kardashian to Jourdan Dunn, due to its powerhouse combo of ingredients. Glycolic acid helps exfoliate and renew skin texture while aloe vera, ginseng, and other botanicals keeps skin hydrated and protected from damaging free radicals.

Hand holding Pixi skintreats


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Promising review: “This stuff is the BEST! It really, truly makes a noticeable difference in how my skin looks. If I put my SPF moisturizer on by itself, my skin is hydrated. If I use Glow Tonic on it beforehand, my skin has a BEAUTIFUL pearly/glowy/radiant/healthy quality to it all day, until the very end of the day. It’s like magic. I initially purchased the small bottle, finished it, then tried the Ordinary’s 7% glycolic acid toner out of curiosity. (It is also a lot cheaper.) But no. It was nothing like this stuff. This solution feels great on the skin, dries down fast, wears just fine under makeup, and looks gorgeous. It is a little expensive, but worth it—especially if you go without makeup frequently like I do. I think I will buy this forever!” —TexasLady

Price: $15+ (available in two sizes)

5.

e.l.f. 16HR Camo Concealer was already a fan-favorite thanks to it being an impressive and affordable dupe to Tarte’s Shape Tape, but it garnered a whole new audience after TikTok users got a hold of it. If you haven’t tried this concealer yet, it’s time to add it to your cart.

three different colors of elf's camo concealer


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Promising review: This is a total dupe for the Tarte Shape Tape! I use this concealer almost every day and I could not be happier. If you have drier under-eyes I would recommend prepping the area beforehand with an eye cream because it can be a little drying. It stays put all day and has great coverage.” — Jillian

Price: $6 (available in 23 shades)

6.

Maybelline Eye Lash Sensational Mascara won the hearts of almost 3,000 5-star reviewers with its ability to give lashes incredible length and fullness with only a couple of swipes. No need to pile on the mascara with this one.

Tubes of maybelline mascara against pink background


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Promising review: “This is hands down my favorite mascara! I’m not the type to keep using the same products (because I love trying new things), but I have been using this one for YEARS! The shape of the brush is the best and really helps lift my lashes! Honestly probably just as good as the more expensive brands or maybe even better. It also doesn’t flake after wearing it all day. HIGHLY recommend.” —Angelica

Price: $7.49 (available in six shades)

7.

Honest Beauty Everything Matte Primer has over 7,000 5-star reviews praising the primer for minimizing pores, fighting oil, and creating a smooth canvas for makeup — all without silicone contained in primer formulas of the past.

Hand holding Honest Matte Primer


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Promising review: “This is a great matte primer that keeps the makeup set! It doesn’t irritate my sensitive skin either!” —julesjazin

Price: $25.99

8.

Vaseline Intensive Care Cocoa Radiant Body Lotion has earned its top spot as a loved drugstore body lotions as it keeps skin moisturized and glowy without feeling greasy. (And it smells incredible, too!)

Bottle of vaseline cocoa butter with legs in the back


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Promising review: “This is my favorite body and hand lotion. It is thick and creamy but isn’t too greasy or sticky. It smells so good and is affordable too!” —Kellie

Price: $5.89

9.

Ardell Wispies False Eyelashes should be considered the cherry on top of anyone’s makeup look. These lashes are natural-looking and comfortable to wear, so they make a great “starter lash” for anyone who is just getting into falsies.

Pack of lashes against blanket


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Promising review: “They look great on my eyes. I love the fluttery natural look. No Muppet lashes here!” —Sooverit

Price: $10.49

10.

NYX Professional Makeup Bare with Me Tinted Skin Veil is a lightweight tinted moisturizer that provides the perfect amount of base coverage for a natural, daytime look. Cucumber and aloe extracts make sure skin is soothed and nourished.

3 tubes of Nyx bare with me tinted skin veil against water


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Promising review: “Love this tinted moisturizer. It’s great quality and provides just enough coverage while still feeling really lightweight.” —minib

Price: $12.99 (available in 12 shades)

11.

Burt’s Bees Micellar Makeup Removing Wipes removes stubborn makeup, dirty, and impurities without stripping the skin. No wonder it has 2,000 5-star reviews.

Burt's Bees micellar wipes on floral drawing background


instagram.com

Promising review: “I have dry, acne-prone skin and these work great for me. I use the rosewater one and it smells so amazing! I don’t wear too much makeup but it worked great for removing non-waterproof mascara and brow powder. Usually products like these dry out my skin and I have to apply moisturizer afterwards but I didn’t have to for these.” —ctalycia

Price: $4.99 (available in six formulas)

12.

NYX Professional Makeup Matte Liquid Eyeliner Black earned its spot as the holy grail product for liquid eyeliner aficionados because it is heavily pigmented, has a smooth application, and lasts long, making the perfect tool for an impeccable cat-eye.


Target

Promising review: “A pal referred me to this eyeliner and it is amazing. Long-lasting and doesn’t smudge, holds well. Be sure you allow it to dry completely, otherwise it will leave a line in the crease of your eye. I used to use a pricey liner and this is half the cost and works better than my high-end liner.” —Dina

Price: $7.59



Target

Promising review: “A pal referred me to this eyeliner and it is amazing. Long-lasting and doesn’t smudge, holds well. Be sure you allow it to dry completely, otherwise it will leave a line in the crease of your eye. I used to use a pricey liner and this is half the cost and works better than my high-end liner.” —Dina

Price: $7.59

13.


e.l.f. Bite Size Eyeshadow Palette
only costs three bucks, which is an out-of-this-world steal considering how many eye looks you can create with it. Collect them all!

Two opened e.l.f. bite size eyeshadow palettes


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Promising review: “Love this palette. It has great color and applies so smooth. Can’t beat the price for that quality!” —Michelle

Price: $3 (available in seven shades)

14.

Covergirl truBLEND Base Business Face Primer preps the skin for makeup to last all day by smoothing out texture without feeling heavy on your face. It also comes in a variety of options depending on your concerns, from reducing redness to minimizing pores.

five different kinds of Covergirl skin primer against blue background


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Promising review: “I am super oily and purchased the pore minimizing option. It feels lightweight on the skin and does not have a slippery feel like some primers. I notice my makeup stays in place and I am way less oily throughout the day. Best drugstore primer I have come across. I am so glad I found an affordable option that works for my skin. Highly recommend!” —bar1292

Price: $8.49 (available in three options)

15.

Milani Make It Last Prime + Correct + Set Makeup Setting Spray sets makeup for up to 16 hours, in case you have a long day of wearing makeup ahead of you. It’s been compared to more expensive setting sprays, like MAC, and costs less than 10 bucks.

3 bottles of Milani setting spray against yellow background


instagram.com

Promising review: “This has become my favorite setting spray. It does not smell too strong and is not sticky. The formula lasts for a long time. It also dries quickly and the mist is very fine. I have used more expensive brands from big companies and still prefer Milani.” —Tampa31mom

Price: $8.99

16.

La Roche-Posay Toleriane Hydrating Gentle Face Cleanser makes a wonderful face wash for sensitive skin types, but it’s great for anyone. It has a comfortable creamy formula free from parabens and sulfates that removes dirt and makeup effectively.

Hand holding cleanser while other hand shows formula in palm


Target

Promising review: “Made my face feel amazing! So hydrating and did not clog my pores. Also a great value with how much product you are getting compared to other face washes.” —skincaregal

Price: $14.99

17.

L’Oreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25 serves face, literally. is a full-coverage foundation that provides a smooth finish without feeling heavy and protects the skin from UV rays at the same time.

Bottles of different shades of L'oreal Infallible foundation


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Promising review: “I absolutely love this foundation and have tried many higher end ones. I decided that I wanted more bang for my buck and hated spending $40+ on foundation that was subpar. After reading many reviews I decided to give this a try and wasn’t disappointed! This is my go-to foundation now. It has amazing (buildable) coverage, a nice natural finish and lasts all day. It feels amazing on the skin and I have combo-dry skin. The color range is also pretty impressive and the match was perfect for me! With a nice setting powder, this looks flawless. No one would know it’s drugstore.” —happilydee

Price: $11.99 (available in 30 shades)

18.

Rimmel Stay Glossy Lip Gloss gives lips a beautiful shine without feeling sticky — a must for lip gloss fans. It also comes in 11 shades so you can wear a new color every day! Variety is the spice of life (and lipstick), after all.

Rimmel London gloss against glittery peach background


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Promising review: “Have used this product for quite awhile and was thrilled to find it at Target! I love this gloss — just enough color and I can apply it while on the run without a mirror!” —Susan

Price: $3.99 (available in 11 shades)

19.

Revlon Oil Absorbing Volcanic Roller picks up excess oil better than pricey oil-blotting facial sheets from Tatcha or Shiseido because it uses volcanic stone instead of paper. It’s not only less wasteful, but also comes in the form of a much cooler tool that you can take with you anywhere.

revlon oil roller surrounded by stones


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Promising review: “Does what it says! I have naturally oily skin and this is perfect for being on the go a lot. I keep it in my purse. It’s super compact and easy to use.” —kristenm22

Price: $15.39

20.

Real Techniques Miracle Complexion Beauty Sponge Makeup Blender is preferred over a Beautyblender by many makeup lovers due to its affordable price point and defined edges that work well for all types of makeup application.

floating orange makeup sponge with foundation on it


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Promising review: “Best beauty sponge ever. Trust me, I’ve tried them all and this works better than the expensive ones and is a fraction of the cost. Easy to clean with just your face wash.” —Target reviewer

Price: $4.89

21.

Maybelline Facestudio Master Chrome Metallic Highlighter will make you feel like you have the Midas touch thanks to its highly pigmented, golden glow. The shade Molten Gold, in particular, makes a worthy substitute for Charlotte Tilbury’s now discontinued Bar of Gold Highlighter.

master chrome highlighter against gold glitter background


instagram.com

Promising review: “The most stunning highlighter. Very pigmented and bright, so striking and long-lasting.” —ss17

Price: $7.79 (available in three shades)

22.

L’Oreal Paris Rouge Signature Lip Stain proves that you really don’t have to spend a lot of money to get a luxury-looking lip. It’s richly pigmented and lasts all day, but still feels lightweight. If you’re looking for a holy grail lipstick, this might be it.

various shades of L'oreal lipstick displayed with eiffel tower shadow in background


instagram.com

Promising review: “This is my favorite lip stain. The wand is perfect for precision. I don’t even need a lip liner! The formula is lightweight and it dries down matte, which is perfect for underneath a mask. They also offer so many colors. I own three and plan to get more!” —A

Price: $8.99 (available in nine shades)

23.

Almay Lip Vibes Lipstick might not withstand mask-wearing (though, to be far, not many lipsticks do!), but it still looks gorgeous, feels comfortable, and goes on smooth. Plus, that packaging would brighten up anyone’s makeup collection.

Different tubes of Almay Lip Vibes lipstick


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Promising review: “For an inexpensive lipstick it’s great! Smooth and stays on well. I used to spend a fortune on the most expensive brands of lipsticks and found they had too much fragrance which bothered me. I stumbled upon Almay Butter Kiss lipsticks a few years ago, but find them hard to locate. Since I had good luck with the brand I thought I would try this in the ‘Skip the Gym’ tone which is light and subtle and exactly what I was looking for in a shade. For $6.99 you can’t go wrong.” —lipstick fan

Price: $5.99 (available in 11 shades)

24.

Physicians Formula Murumuru Butter Bronzer boasts over 9,000 5-star reviews, and has earned its position as a key staple in many pro (and non-pro) makeup kits for easy application and a perfect sunkissed glow. It also contains murumuru butter, which hydrates and nourishes the skin. We love some secret skincare in makeup!

Physician's butter bronzer near shells on white shelf


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Promising review: “This is a go-to drugstore bronzer for me and I’ve been a working makeup artist for MAC for five and a half years. It goes on smoothly and smells amazing. The color range is awesome too. 10/10.” —Michellemarie

Price: $12.49 (available in six shades)

25.

Olay Regenerist Detoxifying Pore Scrub Cleanser exfoliates to improve texture and appearance. Pores be damned!

Olay Regenerist against white background


Target

Promising review: “This product really works! I’m pleasantly surprised for being a fraction of the price of the high-end products. My skin looks much better and my pores have closed quite a bit. Awesome product so far.” —MA

Price: $7.89

26.

Hero Cosmetics Mighty Patch Original Acne Patches are an easy and effective product for pimples as you just stick that sucker on and forget about it while it does its thing. Plus, it’s discreet and will help prevent the urge to pick (which can cause scarring!).

hand holding package of Mighty Patch zit patches


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Promising review: “I am shouting BUY THIS! I had a cystic pimple for over three weeks — nothing helped. It was the size of a pea. I used this patch everyday after work and removed it before work for five days —and it WORKED. I’m shocked and SO thankful!” —Flores

Price: $7.99

27.

Weleda Skin Food Original Ultra-Rich Cream is the ultimate skin savior no matter what the season. There’s a reason why this multi-purpose moisturizer gets such good reviews and is loved by everyone from Priyanka Chopra to your favorite beauty vlogger. It has botanical extracts made from organic chamomile, calendula, and wild pansy plus nourishing sunflower and sweet almond oils to help hydrate the driest skin.

Weleda skin cream lying flat near flower and fresh lavender


Target

Promising review: “This cream is so thick and moisturizing. I put it on at night because it’s a little too thick for me for the daytime. It does a great job moisturizing and it may feel like it’s going to leave your skin greasy, give it time to work in and by morning you’ll skin will feel great. There’s a reason so many people are obsessed with this cream!” —Bethany12

Price: $18.99

28.

Garnier Fructis Sleek & Shine Intensely Smooth Leave-In Conditioning Cream destroys frizz even in high humidity — we’re talking 97 percent, thanks to the presence of nourishing argan oil. No wonder it has over 900 5-star reviews!

Hand squeezing Garnier conditioner into hand


Target

Promising review: “My hair is extremely frizzy all the time. I have been trying several hair oils to try and combat the frizz. I found that using this leave-in conditioner after showering and before using my hair drying has significantly improved my hair stying game and reduced frizz.” —MJ

Price: $3.59

29.

Revlon Salon One-Step Hair Dryer and Volumizer cuts down on styling time by simply being a genius two-in-one product. It works by drying damp hair while smoothing it at the same time, allowing you to skip your flat iron afterward. At almost 2,000 5-star reviews, this hot tool has a serious fan base.

pink and black revlon one-step tool lying near book and sunglasses


Target

Promising review: “This is amazing. It took me about five minutes to do my hair. I barely have the time or patience most days. This has made getting ready to go out so much easier.” —JoT731

Price: $57.99 (available in two colors)

30.

Urban Skin Rx Even Tone Cleansing Bar goes above and beyond the typical cleanser. It’s a 3-in-1 product that also acts as an exfoliator and a brightener, and contains key ingredients azelaic acid, kojic acid, and licorice root. Fans of the product also say that it helps with acne while preventing scarring.

urvan skin rx even tone bar sitting on vanity with earrings on top of it


instagram.com

Promising review: “I’ve been using the product for a week. I have discoloration and dark patches left from chemical peels and adult acne. I have gotten my acne under control but the discoloration and dull spots are still a problem. Nine out of 10 cleansers will cause me to develop cystic acne from day one. First and foremost this cleanser did not cause a breakout and my skin even looks clearer. The dull patches and discoloration are getting lighter. I use this with the Urban Rx Complexion Protection moisturizer and it’s very lightweight and leaves my skin matte with no oiliness. Give it a try.” —Tasha

Price: $14.99

31.

Garnier SKINACTIVE Micellar Cleansing Water All-in-1 Makeup Remover and Cleanser is an award-winning product for a reason — it gets all your makeup off when you’re too lazy to wash it! (Though, you should probably double-cleanse.) It’s the perfect alternative to the OG micellar water, Bioderma Sensibio H2O, and is about half the price. Can’t go wrong with that.

Garnier micellar water against pink background


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Promising review: “I found my new go-to eye makup remover and toner. It’s gentle on my skin and removes eye makeup beautifully. It is great for sensitive skin with no stinging or burning. It’s reasonably priced. I will be buying this over and over again.” —Jan

Price: $6.99

Some reviews have been edited for length and/or clarity.

Need more for your mane? We’ve got products to give you the silkiest hair ever, solutions for dry or damaged hair, and incredible products for short hair. Plus, the best wigs for anyone who’d rather improve their ‘do that way. Or check out all of our beauty content for even more great stuff for your hair, skin, and more.





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