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So, uh, Burger King’s official UK Twitter account decided to post an interesting tweet for International Women’s Day…
@BurgerKingUK / Via Twitter: @BurgerKingUK
Yeah. Not okay.
Now, it’s important to also note that they added these responses.
@BurgerKingUK / Via Twitter: @BurgerKingUK
To which I was like, cool! A scholarship for female chefs! We love to see it!
Disney
But, uh…could they have gone about it another way? One that didn’t involve tweeting something objectively misogynistic to get the clicks, then pulling a “Gotcha! We actually like women!” response?
The CW
They’ve now deleted the tweet.
Personally, I can’t help but feel that this made light of the sexist comments women actually receive on a daily basis, and using the phrase at all (especially with the actual context in a whole new tweet instead of directly after the phrase) was a pretty cheap move on a day that’s supposed to be about celebrating women.
VH1
Did it remind me of everything I’ve been told I can and can’t do as a women? Yep, it did, thanks!
They’ve now deleted the tweets and apologized, but still, people are not happy.
Twitter: @BurgerKingUK
Many noted that that US account didn’t post the same tweet (likely due to the backlash), but that the company had taken out a giant ad in the New York Times with the same message.
So yeah, happy International Woman’s Day, ladies!
NBC
Good to know we’re appreciated.
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