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Kraft is releasing a PINK MAC AND CHEESE!!!

A Valentine's Day-themed promotional for the pink Kraft mac and cheese that features roses, candy hears, and the word "Candy" in fancy lettering


Business Wire

PINK!!!

AND IT TASTES LIKE CANDY???

Another promo for the pink Kraft mac and cheese, featuring the mac and cheese in a candy heart-shaped box as a bowl


Business Wire

CANDY!!!

Yes, you read that correctly. Kraft Heinz just announced the limited-edition flavor yesterday — and they’re giving away 1,000 of them just in time for Valentine’s Day.

So, how does this pink candy-flavor thing work? Well, apparently, giveaway recipients will receive a kit that includes the original Kraft Macaroni & Cheese, PLUS a candy packet that turns the mac and cheese pink and adds a ~sweet~ flavor.

A box of original Kraft Macaroni and Cheese next to a bowl of the pink limited-edition flavor


Nicholas Kamm / AFP via Getty Images / Business Wire

The giveaway officially started yesterday, Jan. 27 and ends on Feb. 8. And for the winners, the limited-edition treat will be delivered by Feb. 14.

Now, listen. I am a mac and cheese LOVER, so I am equal parts curious and shaken by this — but I’m not the only one.


Paramount Pictures

Some people on Twitter are very much here for this — or at least, curious about it:

And some aren’t as open to the idea:

And others just had some hilarious jokes about the whole thing:

Now, I know I have questions. Is it dinner? Is it dessert??? What does the candy flavor even taste like???


Business Wire

I need answers.

But anyways, would YOU try this pink candy-flavored mac and cheese? Let me know in the comments below!

And hey, if you’re trying to enter this giveaway, you can get all the info here.



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CAESAR

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